My Role
I design led the creation of the Giftmaker range of greeting cards, gift bags and accessories. I was responsible for pulling together the current seasonal trend boards which the ranges would reflect. Along with the buying team, we would analyse previous year's sales to decide on the products and design styles required for each range. I would then create the design briefs which I would brief into my team, ensuring the quality and accuracy of their work and making sure all deadlines were met.
