CEBC brand guidelines

Branding | Templates

I was asked to create brand guidelines for CEBC (Consortium of European Building Control). A new logo had been created but CEBC needed further development of this into a full package of design collateral to cover web, social and print, being conscious that this would all be suitable for the visually impaired. The brand guidelines also needed to be clear and straightforward as they would be used by the board and contributors and not necessarily designers.

My Role

Taking elements already created for the logo, I used this as the basis for the guidelines. Arial font was picked for its clear legibility as well as its accessibility on all computer systems. Limited brand colours were defined which would give variety and have good visual definition. I also created stationery and report templates for Word and Powerpoint for contributors to use.

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